Leading Print and Packaging Company, Elanders UK, has appointed Karol Marketing to carry out a sustained programme of public relations activities specifically targeting the drinks and cosmetics markets.
The appointment will see Karol Marketing roll-out an integrated communications campaign that encompasses corporate reputation management, consumer engagement and media relations, amongst other activities.
The news of Karol’s appointment follows Elanders’ recent acquisition of Spreckley Limited, one of the largest automatic stringing facilities of tickets, neck tags, and bottle collars in Europe.
With an annual turnover of £27.5 million in 2016, Elanders UK boasts a wide range of supply chain, print, packaging, fulfilment and e-commerce services and the acquisition of Spreckley’s provided the company with an additional 24,000 sq. ft. of business space in the Nottingham area, as well as added a further 20 employees to Elanders existing staff of 218.
Elanders UK’s managing director, Chris Hewitt, commented: “We are on a rapid growth trajectory and have ambitious plans to grow the business over the next five years. Our recent acquisition of Spreckley Ltd has allowed us expand our offering and provide clients with a host of new services – all of which now need to be publicised to potential customers.
“We were inspired by Karol Marketing’s vision for our business and strategic approach to our communications. The team at Karol have one of the best reputations in the industry and are extremely well equipped to help us communicate what makes Elanders special.”
Stefan Lepkowski, managing director at Karol Marketing, said: “Elanders is at the forefront of the print and packaging business and we are excited with the opportunity to re-inforce this narrative to potential customers across the UK. Elanders is a rare example of a print business which can offer the majority of print services in house rather than a reliance on outsourcing. This brings major advantages of efficiency and quality, and we want the world to know about that.”