Hatton Traffic Management has appointed forensic PR and communications consultancy Karol Marketing to spearhead its drive to become the UK’s third largest supplier of road administration products and services.
With a turnover of £6 million, North East based Hatton is currently one of the UK’s largest traffic management companies but it has ambitious plans to double turnover in the next two years which would see it ranked in the top three in its sector.
Tom Bailey, Managing Director at Hatton, commented, “A move from the top ten to the top three may seem ambitious but with our well-defined strategy coupled with the calibre of our staff I know we can do it.”
He continued, “We have undertaken a thorough competitor analysis and across the board we come up trumps when it comes to service, quality of equipment and flexibility of service.
“What we really need to do now is to raise the profile of Hatton and to communicate to the public sector, highways and construction industry the advantages of working with a culturally young and dynamic company, which is why we’ve engaged the services of Karol Marketing.”
Karol Marketing’s Managing Director, Stefan Lepkowski, stated, “I first met Tom at Vistage, an executive coaching event, and it soon became clear that his business was ready to scale up. With a pedigree portfolio of clients ranging from Balfour Beatty to the Great North Run it is very clear to me that Hatton can do the job. Hatton Appoints Karol Marketing
“Karol specialises in taking a forensic approach to communications work for clients and together with Tom’s team we have developed a strategic approach designed to drive Hatton forward.The road ahead looks very exciting.”