Home Blog Karol Marketing scoops Virgin STRIVE Challenge opportunity

Richard Branson with son and daughter ahead of Virgin's STRIVE challengeOur team here at Karol Marketing have been selected by outdoor clothing and ski brand – Bergans of Norway – to head up the public relations around its corporate social responsibility (CSR) and expedition activities.

We scooped the additional project after recently representing the brand with their Lake District National Park Authority campaign, which we’re delighted to say, has been shortlisted for Best Corporate and Business Communications Campaign in the CIPR PRide Awards 2016.

This announcement comes as Bergans of Norway, which has a strong heritage of collaborating with and supporting adventurous expeditions, becomes one of the partners for the Virgin STRIVE Challenge 2016.

This year’s challenge will see Richard Branson, Sam Branson and Holly Branson, among others, tackle a gruelling 30 day expedition from the base of the Matterhorn in Switzerland to the summit of Mount Etna in Sicily. The core team of 25 will be joined by up to 250 participants at various stages of the journey, as they hike, swim and run over 2,300 km to raise funds for Big Change charity, established by Holly and Sam Branson to catalyse positive change for young people.

Having successfully worked with the Norwegian brand since 2012, our team have been tasked with publicising their collaboration and building on the brand’s support for the adventurers taking part, as the STRIVE team undertake their epic journey on 1st September 2016.

Bergans of Norway, UK country manager, Andy Nicolson said: “Having worked with Karol for over four years, we’ve been consistently impressed by the team’s expertise and commitment. When we were looking for opportunities to raise the profile of the individuals and teams that we support, Karol is our agency of choice.”

Karol Marketing’s founder and managing director Stefan Lepkowski commented: “At Karol we pride ourselves on developing long-term client relationships and are committed to working as an extension of our client’s teams to deliver outstanding campaigns that add value. Having worked with Bergans for a number of years now, we’re thrilled to be building on our existing work with this exciting new project.”

With nearly 25 years of experience of working with brands in the outdoor industry, Karol Marketing has a proven track-record of raising awareness of technical performance clothing and equipment brands amongst wider consumer audiences. This latest news comes during an exciting period of growth for the award-winning agency, which also has a business PR division working across the aviation, healthcare, oil & gas, property, engineering, and retail and leisure sectors.