On the 10th November, we took part in leading marketing title The Drum’s ‘Do it Day’ – a global day of action that encourages agencies to raise awareness of an issue in one day. It sees leading brands including Coca Cola, Airbnb and Amnesty International present agencies with real-life challenges linked to the environment, education & training, health & well-being, diversity, or community & commerce.
For the first time this year, the initiative was rolled out regionally in the UK, with Karol selected as the Drum’s founding partner of the Do it Day fringe event!
We decided to use our Do it Day efforts to support a North East charity close to our hearts – Northumbria Blood Bikes.
The charity recently lost the vital support of a local call centre and as a result the charity’s 600 volunteers, including 130 riders who provide an out of hours service delivering life-saving blood supplies to hospitals across the North East on weekends and between 7pm – 7am on weekdays are increasingly stretched.
Before kicking off our campaign we went to meet some of the Blood Bike team to find out more about their incredible work:
Our campaign saw eye-catching adverts appear on digital billboards and in public spaces across Newcastle city centre on Do it Day aiming to raise awareness of the charity’s life-saving efforts and help to recruit more volunteers.
It was supported by a significant social media activation, as well as a creative stunt that saw volunteers appear across the city holding signs saying ‘Where is the #bloodbike?’
Watch our campaign wrap up to see all the amazing results:
A big thank you to all the North East businesses that supported our campaign, including Forrest Media (digital advertising space), Primesight (digital advertising space), Clearchannel (digital advertising space), City Outdoor (digital advertising space), George Bosynak (photographer), Pigs Might Fly (theatrical blood), Elanders (printing), and Newcastle University Theatre Society (volunteers) – we couldn’t have done it without you!