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Imagine you are driving in the countryside and, amidst a herd of brown cows, you spot one that is purple. What would you do?

You’d stop and take a picture of course.

In fact no!

No, you’d go one better and take a selfie with the purple cow in the background. And, then you’d share it with all your friends and followers.

That, according to Seth Godin, is a Purple Cow Moment!

A moment when someone who has no relationship with you, promotes your business, for free, by telling others. It is priceless!

Scratch your head and think about your business. Is there something you can do to stand out from the crowd, something that gets you remembered?

Go on, find or create something that turns your organisation into a Purple Cow.

A thought piece from the forensic PR people – Karol