Home Examples of work Lake District National Park Authority – Sponsorship

On behalf of our client Bergans of Norway, Karol Marketing partnered with the Lake District National Park Authority to carry out a campaign which aimed to drive footfall to the area in the aftermath of Storm Desmond. This resulted in:

  • News stories and social media activity around the LDNPA’s weatherline service, which attracted attention from broadcast media and celebrities
  • An increase in consumers heading to prime retailer – SR Cunningham
  • A reach of 2,101,317 people on Twitter between December 2015 and April 2016 (Source: Tweetdeck)
  • A reach of 237,000+ readers across regional press in December 2016 (Source: Kantar)
  • A reach of 79,000 viewers in December 2015 through ITV broadcast (Source: ITV)
  • A reach of 75,000 people between December 2015 and April 2016 through engagement with mountaineers on Helvellyn (Source: FTA)

 

{ just ask }