Home Examples of work Virgin STRIVE Challenge

Karol Marketing arranged for client, Bergans of Norway, to partner with The Virgin STRIVE Challenge 2016, a renowned 30-day exhibition with a high profile team including Richard Branson, his children Holly Branson and Sam Branson and Innocent drinks co-founder Richard Reed.

The ultra-endurance challenge saw up to 250 participants hike, cycle, swim and run over 2,300 km from the base of the Matterhorn in Switzerland to the summit of Mount Etna in Sicily to raise funds for the Big Change charity, established by Holly and Sam Branson to catalyse positive change for young people.

As well as arranging Bergans’ partnership, the Karol team set up interviews with Trek & Mountain and Women’s Fitness magazines for Holly Branson and Sam Branson and fuelled social media activity to promote the collaboration.

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