We’re delighted to have won 5 awards at this year’s Chartered Institute of Public Relations (CIPR) PRide Awards!
The CIPR Awards took place on Friday 2nd December at Newcastle’s Biscuit Factory, our team scooped Best Consumer Relations Campaign for our James Bond themed launch of FishSpy, a new underwater camera; and both Best Event and Best Low Budget Campaign for our work with the Sviluppumbria Umbrian Tourist Board launching The Way of St Francis guide book. We also scooped Silver in the Best Event category for the launch of authentic Thai restaurant Thaikhun at Intu Metrocentre, with a further Silver award for Best Corporate and Business Communications Campaign for our work with Norwegian mountaineering clothing brand Bergans of Norway.
We couldn’t be more proud of our team at Karol Marketing and a big thank you to all of our clients and to the CIPR team for a great awards process!
Awards & Categories
Gold: Consumer Relations Campaign
Judges commented; “a quirky and very creative approach injected fun and intrigue into a campaign for a niche product. Consistent theming and great ambition combined to ensure this campaign was noted by high profile journalists and pundits, and was achieved through efficient use of available budget.”
Gold: Low Budget Campaign
Judges commented “Karol Marketing Group set out to deliver a cost effective event, leaving a lasting impression. They more than succeeded. Within the constraints of a limited budget, they delivered a memorable event – conveying the charm, character and appeal of the Umbrian region – spearheaded by an imaginative rustic direct mailing to journalists. To spread the net wider, they innovatively ran a competition to tempt trainee journalists to write about the region. The launch event was so enticing that the judges would have loved to have been there too!”
Gold: Best Event
Judges commented “This was a well-researched and executed campaign that pressed all the right buttons. Careful analysis of the type and location of event required led to clear objectives which were well exceeded. The agency created a highly authentic launch event at an ‘inspiring’ central London location which, combined with a book launch, created a buzz around The Way of St Francis. This was flagged by tactile, boxed invitations to the media, capturing the uniqueness of Umbria. National press and radio attendance exceeded expectations and an on-going media appetite to explore the region was generated. Karol Marketing’s client must be delighted with the exceptional results!”