On Friday 8th December we attended the hotly anticipated Chartered Institute of Public Relations (CIPR) PRide North East Awards at the UK’s largest independent contemporary art gallery, The Biscuit Factory, set in the heart of Newcastle’s cultural district.
In the midst of mingling with the best in the industry, we were delighted to find out that we had won 4 awards! First up was a Gold award for ‘Best Corporate and Business Communications Campaign’ for our work with Hadrian Technology, closely followed by a Gold award for ‘Best Not-for-Profit Campaign’ for our pro-bono ‘Where is the #bloodbike’ campaign with Northumbria Blood Bikes.
Next came another Gold award for ‘Best Use of Media Relations’ for our innovative work with Vango’s Green Room and finally, to round off an incredibly successful evening, we scooped a Silver award for ‘Best Event’ for our launch of Newcastle’s Chaophraya.
The variation of our award wins shows our creativity, enthusiasm and commitment that we, as an agency, possess for our clients.
A brilliant night, and what a brilliant team!
Awards & Categories
- Gold: Corporate & Business Communications Campaign: Re-vision-ing Hadrian Technology
Judges’ comments: A structured campaign which delivered upon clear business objectives. Direct business successes could be attributed to the campaign which was backed up with strong evidenced results and a solid evaluation – a clear winner.
- Gold: Not-for-Profit Campaign: Where is the #bloodbike?
Judges’ comments: An excellent pro-bono campaign, packed with energy and enthusiasm. The campaign captured imaginations and delivered strong results thanks to meticulous research and pre-planning. It delivered great results against a minimal budget and really stood out.
- Gold: Best Use of Media Relations: Vango’s Green Room: Showcasing Innovation
Judges’ comments: The team used extremely creative tactics which landed on just the right side of gimmicky to deliver a truly successful and original approach in the face of a very challenging brief.
- Silver: Best Event: Going for gold with Newcastle’s Chaophraya