Firstly, why use Instagram? Well, not only is brand engagement 10 times higher on Instagram than on Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter, over a third of Instagram’s 400 million users have purchased a product online using their mobile – making them 70% more likely to do so than non-users* – and you can easily make an impact with organic growth rather than paid for advertising. That’s why many businesses, especially those in retail or consumer goods prioritise having a good Instagram presence.
Here, we’ve compiled some top tips to help you grow your following and encourage Instagram users (‘Instagrammers’) to invest in your business:
1. Think visual… The biggest point to note with Instagram is that aesthetics are (almost) everything. A striking image will attract the attention of your audience while the value behind it will encourage them to engage with you and your brand. Is it eye-catching? Is it inspiring? Is it informative? Ideally it should be all three. Before launching an Instagram feed, consider what types of visuals you can update your profile with and how eye-catching they’ll be.
2. Keep it light-hearted… Fun posts, behind the scenes (#BTS) shots and office pets are what Instagram is famous for. Don’t make your feed too serious and remember that people are curious – they love seeing the inner workings of businesses.
3. Use hashtags… Hashtags work like a search keyword on Instagram, helping users find what they’re looking for. It’s important to do your research and check which hashtags are the most popular in your industry and most used by your target audience. A great way to do this is simply by doing a search for your hashtag and checking which appear at the top of your screen under ‘related’. The app even shows you how many times each hashtag has been used, as you can see below:
4. Engage… If you want others to notice you, it’s vital you make some effort. Just like real life networking, it’s important to engage with other companies and potential customers. By following them, liking posts, commenting and tagging relevant individuals, places and companies in your own posts you can grow your following and make sure you get noticed by the right people. Hashtags are also great for this – just as potential customers can find you by your hashtags, you can find and engage with others in relevant industries.
5. Think about your bio… You might want to mention each and every detail of what your business offers, but since you’re limited to 150 words it’s important to summarise in one brief and snappy sentence. Make clear who you are, what you do, and what your USP is.