Case study
Marketing & Communications Function
SCJ Renewables, one of the North East’s most experienced installers of Solar PV systems, sought to establish an ongoing communications plan which utilised an array of different marketing tactics.
This activity looked to increase their profile and ultimately, improve the sustainability of the business.
Whilst SCJ Renewables had become one of the most reliable, recognised suppliers of renewable energy in the region since its inception in 2018, the organisation lacked the sufficient marketing resources and in-house knowledge to continue to raise awareness of the brand amongst a wider audience.
It became clear that before developing a strategy for activity, further work was needed to help the team identify and understand their audience, assess their current communications activity, clarify their objectives and goals, and determine how best to present this to audiences — laying the groundwork for a strategy with clear tactics and measurable outcomes.
We began by facilitating a SWOT & PEST workshop to better understand to team’s needs. From this, we developed a communications plan featuring a range of tactics – delivering assets to be used across the campaign as well as building awareness of the brand amongst existing and new audiences.
As part of the initial SWOT & PEST workshop, SCJ Renewables identified their key target audiences as:
Following the initial workshop, we delivered a range of practical tactics to help SCJ achieve its goals, including:
