Our services

We don’t just do…  we consult.

Our range of services begins with helping you to make the best use of the
resources we have available to offer. 

We take the time to understand your organisation, your key audiences, and what you do.

From there we do the rest, providing a comprehensive plan to get you results.

Public Relations

Good public relations is the art of managing and disseminating information that builds positive relationships between you, your organisation, and the audiences you want to reach and influence. 

At team Karol, we’ve proven over many years, we’re pretty good at it.  Not only have we won more awards for our work than any other agency in the North but we’ve also held, five times in a row, recognition from the Chartered Institute of Public Relations as Consultancy of the Year. 

Now, that’s saying something!

Media Relations

Knowing what makes a good story and which journalists to work with is half the battle. We’ve been talking with journalists regionally, nationally, and internationally, as well as B2B and specialist industry journalists for nearly 40 years.

We identify topical and relevant stories, whilst weaving in key messages that help build your reputation and brand. You become the story you want us to tell.

Over the years, we are proud to have represented names and organisations such as: Northumberland National Park, HM Home Office, Northumberland Tourist Board, Italian Tourist Board, Newcastle Gateshead Initiative, Newcastle International Airport, Outdoor Industries Association, Master Locksmiths Association to name a few.

Product Placement

If you want your products to be tried, tested, and seen, we have the team that will do it for you. 

We are masters of forward features and product placement, planning and seeding-in coverage opportunities up to 12 months ahead to build you a pipeline of coverage that’s second to none.

This is one of the many the reasons Karol has been retained by such well known brands as Barbour, Columbia Sportswear, Merrel, Nike, Reebok, O’Neill, and many, many others.

Influencer Engagement

In an age of social media, being endorsed by an influencer can make all the difference.

We know how to identify, approach, and network influencers to mutual benefit. Influencers we have engaged with on behalf of our clients, range from; celebrities, highly credible activity specific, to high-volume influencers who can reach and influence literally millions.

Event Launches & Management

We have won more awards for event management and launch events than you can shake a stick at!

From international shows like Brand Events’ Chemistry in London, or the NEC’s Ordnance Survey Outdoor Show, to hospitality launch events for restaurant chains like Chaophraya, Thaikhun, and Pizza Punks – we’ve done it all.

We know how to help you plan and publicise, both before and after, ensuring your event is an unparalleled success.

Videography & Editing

Our promotional videos and, video content for use in social media, are designed to engage, inform, entertain, and delight audiences.

We have delivered a wide range of videography services to clients such as Everyturn Mental Health, NorthStandard marine insurance, NHS, and Newcastle Health Research Partnership, as well as many others, ranging from script writing, to animated explainer videos, brand videos, tutorial videos, demonstration, and App videos.

Lead: Alex Khrystych

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Creative & Graphic Design

As an award-winning design and communications agency we create graphics for websites, brochures, corporate identities, logo’s, and much more.

Fresh and original, our creative work stands out from the crowd, it engages, resulting in your message getting noticed and talked about.

Studio services include; creative (look, touch, & feel), artwork, advertising design, copywriting, digital & print media buying, integrated videography, and animation.

We have undertaken design related projects for many clients including; Bernicia, Northumbria University, Newcastle Health Research Partnership, Newcastle Hospital Charities, and UK Pellet Council.

Lead: Will Johnston

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Social Media Content Generation & Scheduling

Generating a pipeline of interesting and relevant content for use over social media channels is a black art.

It helps if you know a good story when you see it. That’s why we employ people with a journalistic eye.

And, to make life easier, we work up to two weeks ahead, agreeing content, writing it up and scheduling it, so that it is automatically posted, on time, every time.

Stakeholder Mapping & Engagement

From schools to local politicians, business influencers to community champions and the media; we know how to map them all.

Our work over the years has embraced projects for the likes of EP Lynemouth Power, UK Pellet Council, SSE Renewables, North Sea Link, Darlington Borough Council, Places for People, Persimmon, and Taylor Wimpey.

Once mapped, we have developed strategies for engagement that recognise the need nuanced and tailored approaches to ensure engagement and active support.

Market Research

At Karol, we don’t believe in guesswork. Behind every great campaign is a deep understanding of the audiences we’re trying to reach, and that’s why we’ve partnered, and worked with over many years, Natasha McDonough at MMC, a specialist research agency with a sharp eye for insight and strategy.

Together, we bring together award-winning communications and robust research, giving our clients the clarity and confidence to launch campaigns that genuinely resonate.

In a world full of noise, real understanding cuts through.

Our partnership with MMC means we offer:

  • Evidence-led creative: research that fuels campaign ideas with data on what consumers and business leaders actually think, feel, and do
  • Targeted engagement: stakeholder and community insights that shape messaging, tone, and channel strategy
  • Impact you can measure: from pre-campaign baselines to post-launch evaluation, we track what works, and why

Whether it’s gauging public sentiment, testing creative concepts, or understanding hard-to-reach audiences, our trusted partnership helps us dig deeper and deliver better.

Lead: Natasha McDonough

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Public Affairs

We are not lobbyists but we are public affairs advisors.  We do not attempt to cajole or persuade, preferring rather to understand the direction of travel and what it is that is influencing those in power.

Led by Martin McTague OBE, our team of London based advisors provide public policy consulting on a wide range of matters. 

Wearing another hat, Martin is also the National Chair of the Federation of Small Businesses, the UK’s leading business lobbying organisation. As part of this role, he works closely with Government and opposition leaders, attending ministerial meetings and representing FSB and its members’ at the most senior levels.

If you want the inside track, we can help.

Lead: Martin McTague

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