With new bar and restaurant openings in Newcastle outpacing London, the culinary scene was booming. Another new restaurant risked being overlooked. For the greatest chance of success, we had to create significant excitement – creative PR and social media content was key! Competitions and giveaways, video content, ‘pizza drops’ to major media outlets, business and student activations and influencer engagement were all part of the plan. We used previews to invite employees from local tech and creative companies – a target demographic. For the media event, bespoke invitations were designed and issued to journalists, bloggers and influencers.