Home Examples of work Vango – BBC Radio Scotland Interview

Karol Marketing used Vango’s golden anniversary to drum up publicity for the brand. We centered the campaign on the reuniting of Vango’s founder, Alastair Moodie and the brand’s first Ambassador, Alastair Scott. The humorous exchange of letters between the two and expectations of ambassador sponsorship dating back to 1970’s captivated the media, resulting in:

  • Coverage AVE exceeding £83,000
  • Over 5 million people reached
  • Broadcast coverage including BBC Radio Scotland
  • Coverage in regional print media
  • Trade & blogger coverage including Grough and FionaOutdoors

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