Home Examples of work Thaikhun – Restaurant Launch

Karol Marketing managed the launch campaign for Thaikhun at intuMetrocentre which involved guerrilla stunts, events and PR including and resulting in:

  • An authentic launch event which won the support of regional media, including a full dining experience and photocall of the blessing by Buddhist Monks which takes place at the opening of every Thaikhun restaurant
  • Generating remarkably high footfall and repeat bookings in the opening weeks
  • Targeting large employers and their employees via LinkedIn
  • Creative invitations
  • A sense of excitement and anticipation among the wider public, largely generated by media coverage (print, online & broadcast), blogger backing and social media engagement
  • A reach of over two million consumers
  • Attendance from over 50 North East journalists at launch
  • Over 30 articles in key regional titles and blogs, a standout interview on BBC Radio Newcastle and numerous profile pieces in key business titles
  • A total of five articles with the leading regional newspaper the Chronicle

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