Home Examples of work The Drum – Do It Day

Karol Marketing were selected by leading marketing title, The Drum, as the founding partner for their ‘Do it Day’ fringe event  – a global day of action that encourages agencies to raise awareness of an issue in one day. Our team chose to support Northumbria Blood Bikes with a striking integrated campaign to raise awareness. Our campaign included:

  • Created adverts and secured space on digital billboards across Newcastle City Centre
  • Social media impressions totaling over 1 million
  • A creative PR stunt seeing volunteers who were standing in pools of blood and holding signs reading ‘Where is the #bloodbike?’ appearing in locations across the city
  • Shareable social media content including videos and imagery
  • Over 1,200 visits to the charity’s website in the first 12 hours
  • An increase of over 200% on social media posts
  • A 350% increase in Facebook page likes

Watch our campaign videos to find out more

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