Home Examples of work PTT Aviation Expansion – Awareness Campaign

Karol Marketing undertook a programme of activity including PR, social media and events, to raise awareness of our client PTT Aviation’s new flight training schools at Leeds, Newcastle and Durham Tees Valley airports in high profile regional media and prime trade titles:

• Securing coverage of PTT’s acquisition of its first flight training school at Leeds Bradford Airport in regional and business titles including The Northern Echo, Telegraph & Argus, The Yorkshire Post, Bdaily, North East Times, The Teesside Gazette and Ilkley Gazette; and aviation trade titles including Pilot magazine, European Business Air News, Flight Training News and Flyer magazine

• Announcing the acquisition of two further schools at Newcastle and Durham Tees Valley Airports securing coverage in The Northern Echo, The Journal, Bdaily, Morpeth Herald, BQ, Insider Media and North East Connected to name a few

• Promoting PTT’s existing Leeds-based school by arranging a press visit for key regional title the Yorkshire Evening Post resulting in a double-page feature in the print edition of the paper and extensive online coverage, including a flight give-away to raise awareness of PTT’s flight experiences

• Engaging with prominent universities in the region, including Newcastle University, Leeds University and the University of York, as well as consumer and events titles to raise awareness of PTT Aviation’s attendance at the Pilot Careers Live event in Leeds through student media and social media channels

• Securing a two-day competition ahead of Pilot Careers Live on Radio Yorkshire including numerous brand mentions and extensive Twitter conversation in and around the event


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