Synonymous with innovation, quality and reliability, leading UK camping and outdoor equipment brand Vango first appointed Karol to deliver a fully integrated PR and Social Media strategy in 2006.
More than a decade later, we continue to deliver innovative campaigns to create conversations about the brand across national, specialist, trade and regional titles, both in print and online.
Synonymous with innovation, quality and reliability, leading UK camping and outdoor equipment brand Vango first appointed Karol to deliver a fully integrated PR and Social Media strategy in 2006.
More than a decade later, we continue to deliver innovative campaigns to create conversations about the brand across national, specialist, trade and regional titles, both in print and online.
Our challenge
In a highly competitive industry like the outdoor sector, media and influencers are targeted with pitches for new kit and press announcements daily. With media eager to bring the latest and most current products to their readers, getting an established brand noticed has not always been an easy task. Our strong and longstanding relationships with the media and influencers, our credibility within the industry, and our never-ending desire to disrupt, has not only helped get Vango profiled, but has kept the brand at the front of journalists’ and consumers’ minds for over a decade.
Our Results
With our support, Vango has been topping the product placement and review slots for more than ten years. We’ve successfully secured positive reviews in titles such as the Independent, Sunday Times, Cosmopolitan, Forbes, Camping magazine, Trail, and The Telegraph. One of the latest campaigns – launching the sustainable Vango Earth Collection – has reached an audience of over 8 million, presenting them with a selection of sustainable tents and sleeping bags and promoting more eco-friendly camping. Just last year, Vango featured 32 times across the most-read outdoor titles, ensuring that the brand stays current, highly visible and continues to engage with its target audience.
Our challenge
In a highly competitive industry like the outdoor sector, media and influencers are targeted with pitches for new kit and press announcements daily. With media eager to bring the latest and most current products to their readers, getting an established brand noticed has not always been an easy task. Our strong and longstanding relationships with the media and influencers, our credibility within the industry, and our never-ending desire to disrupt, has not only helped get Vango profiled, but has kept the brand at the front of journalists’ and consumers’ minds for over a decade.
Our Results